Silk Effects Hair Care Products was birth on the strength of the beauty of ethnic women.   Due to the lack of research in ethnic hair care in our local drug stores and grocery stores we discovered a huge variety of hair care products do not adequately cater to the needs of ethnic hair growth, luster, and manageability.  The products ranged from poor quality to pretty good and some even very good.  But, when it came to ethnic hair care products, we discovered an extremely limited selection, and the products that were available were full of cheap fillers.

As we evaluated the situation even further we discovered the local beauty supply stores were not ethnic-owned but were located in predominantly ethnic neighborhoods.  In these supply stores we found that not only was the quality of the products lacking in quality but these stores offered poor services.

The people behind the counter were not knowledgeable about the ethnic hair care needs and concerns. As a result, we decided to mix and blend the best products for ethnic hair and skin.   Today, after having had our business for a few years, we receive emails from women thanking us for providing them newer choices of products that are actually good for them.