“We are very excited about this new line of products that celebrates the diversity of skin tones and hair textures of ethnic women,” says Phillip Edward Wilson- Senior Vice President and General Manager, Silk Effects, LLC. “Hair professionals around the country can use these products with confidence because they were developed by professionals like themselves, with a firsthand understanding of what their clients want and need.”
Silk™ Hold & Shine Designing Gel is the ultimate all-in-one styling tool for shaping, spiking, slicking, and sculpting.
Silk™ Hold & Shine Designing Gel pure formulation is combined with luxury botanical ingredients and creates the art of beauty without artifice. Silk™ Hold & Shine Designing Gel allows you to design and fashion the perfect finish to the hair with a plant-based collection that is free of sulfates, parabens, dyes and synthetic fragrances.
infused with Silk Effects Haircare products signature standards of lavish, touchable textures, and beautiful refreshing scents Silk™ Hold & Shine Designing Gel smooth the curls, relax the waves, and control the unruliest hair without flaky buildup. This lightweight purple gel, add silky shine while it repels humidity. Silk™ Hold & Shine Designing Gel provides you with a silky lustrous finish while staying totally touchable and in tack throughout the day!
Product Features:
- Aloe Vera
- Pro Vitamin B and E,
- Rosemary
- Yarrow
- Wild Cherry
- Nettle
- No synthetic fragrances; paraben-free; sulfate-free
- Packaged in bottles and tubes made with 40% recycled materials
Product Benefits:
- Special proteins enhance the hair’s texture to give sheer, weightless definition
- Enhanced with natural botanical extracts to protect the hair while giving it maximum hold
- Non-damaging formula
- Does not flake or create harsh texture



January 27th, 2010
pwilson 

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